In the News

Below you will find recent printing technology analyses, exclusive interviews, and videos with the consultants of I T Strategies.


Marco Boer on the Evolution of the Mindset of Production Inkjet Equipment Buyers

Marco Boer, VP of I T Strategies, discusses the shift in the mindset of potential production inkjet printing equipment buyers in the past five to six years. Buyers have become more educated about the technology and have moved from asking "if" they should adopt inkjet technology to "when."

Marco Boer on Printed Page Volumes; Co-Existence of Digital, Analog Output

VP of I T Strategies Marco Boer talks about the NPES Megatrends study he updated that forecasts future printed page volume growth by process and application. The study shows steady page growth, and reveals that digital and conventional printing output will co-exist for many years to come. Despite all the attention it receives, digital printing still only accounts for 3-4% of overall page volume. Boer will present the findings in more detail at the upcoming PRINT 17 show in Chicago this fall.


Tech Talk: Let the Print Work Flow

The world of print is changing - and it is happening rapidly. Jobs are getting more complex, more personal, with more unique components that stretch the limits of a printer’s creativity and technology. Turnaround times are getting ever shorter, and printers are finding themselves being asked to expand their offerings, becoming “one-stop shops” for their customers. Printers are also being called on to serve as marketing partners, rather than just printing vendors, adding even more layers of complexity to the equation…

Mark Hanley is delivering the keynote at InPrint 2016. We talked to him ahead of the show about his background, his vision and opinion on the future of inkjet in this sector. As I T Strategies has been around since the beginning of the introduction of inkjet into the production arena and seen the potential, from zero to hero seemed an appropriate title…

Video Overview of New PRIMIR/NPES Print Applications Study

Listen to Mark Hanley of I T Strategies as he gives a brief video overview of the new PRIMIR and NPES "Print Applications: Revenues, Process & Run Lengths in Commercial Printing" study.


Print, Paper and 2030 with Marco Boer

Elizabeth Gooding and Marco Boer of I T Strategies caught up at Hunkeler Innovation Days to talk about the good news and bad news for inkjet printing. Marco is concerned about paper pricing and a host of supply chain issues driving up costs. Hear what he has to say and why he expects a big impact in the year 2030…

Marco Boer on Why You Should Check Out the Digital Packaging Summit

The third annual Digital Packaging Summit returns this fall, from Oct. 23-25 at the Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla. Marco Boer, VP of I T Strategies and a member of the Summit's advisory board stopped by the packagePRINTING office to discuss what makes this event worth looking into. If you'd like to attend this exclusive event, click here to fill out an interest form today!


The Value of “Other” for Inkjet – Video

We caught up with Marco Boer again and got an answer to a question I’ve been wondering about for a while “What’s in that ‘Other’ category in all of your print volume forecasts?” I’ve been following I T Strategies for a long time, and periodically we see a category in their research emerge from “other” as its own inkjet segment with enough volume to warrant research. For example, most commercial print and graphic arts applications were incubating in the ‘other’ category until recently. Today Marco shares some of the other “nichey” applications he is tracking and explains why they matter for inkjet expansion.


The Surprisingly Large Promotional and Personalized Goods Printing Market

Digital inkjet is driving promotional products—aka ad specialties—from mass-market to short-run personalized production. These items are used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives, and other imprinted or decorated items—is a market highly dependent upon print.


I T Strategies' Mark Hanley Offers Insight on Industrial Printing

Mark Hanley, President of I T Strategies, Inc., discusses industrial printing and how print providers can navigate the variety of "industrial" markets, from packaging to direct-to-shape, and determine areas of emerging growth.

InPrint 2017 Industrial Print Moving onto Another Level Webinar

Industrial inkjet has developed since 2014 and the indicators are that is has begun to move onto another level in terms of development and adoption. In this webinar Mark Hanley (I T Strategies), Marc Graindourze (Agfa Graphics) and Simon Edwards (Tonejet) join the panel to discuss and present how the market and technology is forming and developing.

Strong Case for Production Inkjet Technology Adoption

The production inkjet market is entering its 12th year, with no retirements of inkjet presses in sight. The technology has lived up to its promise of upgradeability, and these heavy machines have lived up to their projected durability…