Worldwide Digital Color Revenues Forecast
to Reach $173 Billion by 2010

I.T. Strategies forecasts that ink jet (both narrow and wide format) and color electrophotography (EP) together generated worldwide revenues from sales of hardware, media and chemistry of $103 billion in 2005. By 2010, total digital color revenues are forecast to reach more $173 billion, a CAGR of 11%. Chemistry (ink and toner), with revenues of more than $50 billion, made up almost half (49%) of all revenues in 2005. By 2010, revenues from chemistry are expected to top $100 billion, representing 58% of the market and growing at a CAGR of 15%. Hardware revenues will drop from 30% ($20.3 billion) of total revenues in 2005, to 17% ($28.5 billion) in 2010, reflecting the continuing decline in hardware pricing in all segments.

Total Digital Color Market: Ink Jet vs. Color EP
In 2005, total ink jet revenues of $46.9 billion, made up 46% of total digital color revenues. By 2010, the percentage is expected to drop to 37% ($64.1 billion) as color EP continues to grow by taking more share from monochrome EP printer and copier applications, as well as some offset applications. EP revenue, growing from $55.7 billion in 2005 to $108.6 billion in 2010, a CAGR of 14%, is expected to continue to be the largest revenue driver in the digital color printing market. According to Marco Boer, Consulting Partner at I.T. Strategies, "The double digital growth of electrophotography reflects the increasing page volumes and the corresponding increases in chemistry and media, as color electrophotography continues to replace monochrome laser printers and copiers and begins to take some volume from offset applications such as direct mail."