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Market Applications

Market Applications deal with activities in the market place--from what is being printed to who is doing the printing.
To place and order, call Mary Robins at 781-826-0200.


2003

Rpt #
Title
Description
Cost

MA-0301
China: From Class Struggle to Growth Rates
Over the last few years, Chinese manufacturers have taken Xaar and Spectra heads and have begun manufacturing wide and superwide ink jet printers. What is China's role in the wide format printing market? Who are the Chinese manufacturers and how successful will they be? This report answers these questions. The report is divided into two parts: "About China," which describes the changes in China since the death of Mao Tse Tung in 1978 and "Digital Printer Manufacturers in China," which estimates the number of printers manufactured in China, outlines the issues surrounding digital printer manufacturing in China and provides profiles of leading Chinese and Korean OEMs.
$2,500

MA-0302
Ink Jet Coated Media: 1987 - 2003
The market for media used in ink jet printers has grown impressively in the past 15 or so years. The coated media part of the narrow format ink jet market is a relatively smaller part of the total media market than is the coated media market for wide format ink jet printers. Both markets are still growing quite impressively. In general the wide format market may be considered not to have fulfilled half its potential after only 10 years of market activity.
$2,000
MA-0303
Wide Format Ink Jet Solvent Market: It's Crowded Out There
Over the last few years, we have seen the introduction of a range of aggressive solvent ink jet printers as well as aqueous-based non-solvent vinyl printing solutions and lite solvent solutions. This report addressed the following questions: What types of companies are buying/will buy each type of printer and why? What is, if any, the impact of non-solvent vinyl printing solutions and lite solvents on the aggressive solvent market? Will they create a new, incremental market or take from existing volume?
$2,500
MA-0304
Worldwide POP Print Advertising: $44 Billion
I.T. Strategies estimates that worldwide POP expenditures were $44 billion in 2002. Analog printing technologies (screen, offset, flexo, gravure and photo) make up more than three fourths of the market; digital printing technologies (ink jet and electrophotography) about 25%. The dominant print technology is screen with 46% of the market, followed by ink jet with 18%.
$3,000
MA-0305
Worldwide Outdoor Advertising Print Expenditure: $16.7 Billion
I.T. Strategies estimates that in 2002 worldwide outdoor advertising expenditures for print were $16.7 billion. Almost 90% of the output is printed with analog print technologies, with screen printing the largest. Digital printing technologies (ink jet, electrostatic and electrophotography) make up about 13% of the market today.
$3,000
MA-0306
Total Display Advertising Market: $79B Worldwide
I.T. Strategies estimates that worldwide, the Display Graphics Market represents more than $79 billion in print billings. The top three printing technologies are screen ($43 billion), ink jet ($16.5 billion) and offset ($10.4 billion). Digital printing accounts for 25% of total print billings. The top three applications are POP ($43.5 billion), outdoor advertising ($16.5 billion) and posters and banners used for informational purposes ($9.6 billion).
$3,000
MA-0307

General Commercial Printing: Technological and Economic Forces Reshaping the Industry.

Two formats available for this report: 8.5" x 11" report version or 24" x 24" poster version

The traditional commercial printing industry worldwide is undergoing considerable change. Within the commercial print industry some segments such as packaging are not undergoing the steep declines of other segments such as general commercial printing. General commercial printing has undergone a fundamental shift in volume and value. The economic engine that drives the print industry has shifted gears and is taking off in a new direction. Growth in traditional print is no longer tied to growth in the economy. This has resulted in a greatly oversupplied and highly competitive market and left commercial printers with little revenue to reinvest in new equipment and technology.
$3,000
MA-0308
China Wide Format Aggressive Solvent Printing Analysis An analysis of the wide format digital printing market in China based on in-person discussion with Chinese OEMs. The report describes the dynamics of the Chinese wide format market; gives a market size of units, media and ink revenue and units of Chinese manufactured wide format ink jet printers; profiles key Chinese OEMs and estimates the volume of ink jet heads used by Chinese-manufactured wide format ink jet printers.
$3,000
MA-0309
2003 and the Digital Printer Industry: First Nine Months Tell the Tale. How did the digital printing industry fare in 2003? To attempt to answer this question, I.T. Strategies reviewed available financial data for five OEMs involved in the digital printer industry (HP, Lexmark, Canon, Ricoh and Xerox) whose combined printer revenues comprise more than 50% of total OEM digital printer/copier revenues. Report covers published financial data for the first nine months of 2003. I.T. Strategies estimates that for the first nine months of 2003, these companies together had total company revenues of more than $100 billion and digital printer/copier revenues of $53 billion.
$2,500
MA-0310
Wide Format Graphics OEM 2002 Review From its 36" aqueous beginnings in 1993, the wide format graphics market has become highly competitive with more than 15 OEMs in 2002 selling into the market. The segmentation for this report is by printer width (24", 36", 42-44", 50-70", and greater than 70") and by type of ink (aqueous, solvent and flatbed/UV). As can be seen from the graphic included in the report, the market in each of these areas is highly competitive with companies like Epson and HP moving up in quality for indoor applications and companies such as VUTEk, Nur and Scitex offering lower-priced products to respond to increased competition.
$2,500
MA-0311
Ink Jet Flatbed Printers Who's Buying I.T. Strategies estimates that in 2002 about 165 digital flatbed printers were sold. This report profiles 32 buyers of digital flatbed printers (13% of the installed base). The research revealed that
1) it's all about Point of Purchase (POP) printing; 2) two different types of companies are buying these printers and 3) these companies employ a variety of printing technology - both digital and analog - to satisfy customer needs.
$2,500
MA-0312
iGen3: One Year Later Xerox's iGen3 Digital Color Press was officially introduced on October 12, 2002. The iGen3 was the result of more than $1 billion in R&D. The press is a key component in Xerox's plan to take a bigger share of the digital color and production print markets. This report describes the development of the iGen3 and profiles 19 print-for-pay companies that have installed iGen3 presses. Data collected includes type of business, size of business (if available), company location, type of printing technologies employed and primary applications for both the company and the iGen 3 (if available).
$2,500

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